Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar Join Dr. Dre for the Most Anticipated Pepsi Super Bowl Halftime Show Ever
The world has been waiting to see what happens next since Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers. Pepsi has released an enormous Halftime Show teaser called The Call in collaboration with filmmaker F. Gary Gray in the lead-up to what could be the greatest 12 minutes in music entertainment the world has ever seen.
The Story of The Call
Pepsi joined forces with F. Gary Gray (Straight Outta Compton, Friday, The Fate of the Furious) to direct the trailer, which celebrates the cultural significance of all five artists ahead of their epic Pepsi Halftime Show performance. The Call unfolds like a high-octane blockbuster film, inspired by nearly two decades of legendary music videos and tunes, with Dr. Dre, one of our generation's most recognizable hitmakers and a proud LA local, at the helm. The camera quickly shifts between Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar, highlighting their respective artistic journeys and influences. Dr. Dre, each artist's buddy and partner, then summons them to SoFi Stadium in Inglewood for the Pepsi Super Bowl Halftime Show, which will go down in history as the greatest Pepsi Super Bowl Halftime Show ever.
Pepsi Continues to Reimagine the Halftime Show
With over 100 million viewers tuned in for the extravaganza in previous years, the Pepsi Super Bowl Halftime Show is the single most talked about event in music and entertainment. The Call is a first for Pepsi, as the company transforms the most exciting 12 minutes in music into a multi-platform, weeks-long campaign.
"Now that we are just weeks away from the most anticipated Pepsi Super Bowl Halftime Show performance of all time, we're bringing fans closer to the magic of what will certainly be a colossal moment in pop culture history. Given our epic lineup of five superstar talents, we wanted to deliver a cinematic experience that could properly honor each of the artists and celebrate their role in music and culture as they descend upon Los Angeles to deliver a performance for the ages," said Todd Kaplan, VP of Marketing – Pepsi. "It was critical that we tell this story in an authentic way, so we partnered with the creative genius of both F. Gary Gray and Adam Blackstone to deliver this impactful piece of content. The trailer will be available on our Pepsi Super Bowl Halftime Show app along with a range of behind-the-scenes footage, fan giveaways, and so much more to ensure fans continue to get hyped for the show in the coming weeks."
PEPSI® Unveils Trailer Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar Assembling for Most Anticipated Pepsi Super Bowl Halftime Show Ever
With the launch of The Call, a slew of never-before-seen content is set to drop on the new Pepsi Super Bowl Halftime Show app in the coming days including:
Behind the scenes images and videos from the making of The Call;
New giveaways including limited-edition Super Bowl LVI footballs signed by Dr. Dre;
Surprise drops featuring one-of-a-kind set props from the shoot that fans can win including: Halftime Show license plate, glam set, calligraphy pen, and chess board.
